The Definition of Digital Marketing

Digital marketing means all kinds of marketing strategies that are used online through digital channels like search engines, social media, email, and websites. These are nowadays the main channels to let businesses connect with their target audience and future customers.

Digital marketing is also defined by the use of all the different digital channels to connect with customers where they spend most of their time: online.

Digital Marketing Strategies

A leading digital marketing company, like Brontide, sees the whole picture of how a digital marketing campaign supports a business by reaching customers through any kind of online marketing, like social media marketing, content or service marketing, or web marketing.

From creating websites and content to branding, social media marketing (SMM) and search engine optimization (SEO), there is a long list of tactics and strategies that can be called “digital marketing”.

Let’s see now some of the most important digital marketing tactics:

Content Marketing

This term means the creation and promotion of content for generating brand awareness, driving traffic to the site, generating leads and customers.

Social Media Marketing

This means promoting a brand or any content or service on social media channels to increase brand awareness, drive traffic to the website and generate leads for the business.
The channels that can be used in SMM include Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest and Google+.

Search Engine Optimization (SEO)

This means the process of optimizing a website to be ranked higher in the list of search engine (like Google) results by increasing the amount of organic or free traffic a certain website receives. The main channels that benefit from SEO are websites and blogs.

Pay-Per-Click (PPC)

We have already talked about PPC in our blog. See What’s Best for Your Business?

Email Marketing

Lots of companies use email marketing to communicate with their audience and promote their products, services, events and giving discounts for subscribers.

How We Can Improve Your Marketing Strategy

Brontide, as a professional advertising agency, uses all the digital marketing strategies above to make your business perform better. We optimize the potential of your company by creating, planning and managing marketing strategies. We conduct extensive market research to increase your sales and profits, while building relationships with your target audience to reach potential customers who might be interested in the products and services your company offers.

We use all aspects of advertising from websites and branding elements to online and social campaigns.