Properly configured sales funnels can automate your marketing and help to scale your income on autopilot. This is a core concept in digital marketing, because it can take a business from unknown to a multi-million-dollar marketing machine within a short time.

If you want to know what a sales funnel is, think of a real funnel, where lots of visitors enter at the top but not all of them reach the other end. It can be described as a multi-step process that moves browsers into buyers. It can take time them to take action and finally complete purchase.

There are many strategies to make your sales funnel work, like personalized stories or tutorials, and also product suggestions. Most people probably won’t buy from your site when they first visit there. Although as a multi-modality process, it uses several relationship-building experiences through many stages using buyer psychology.

To make the concept of sales funnel more understandable imagine a magnet that attracts customers. This translative magnet can be ads, social media, or even blog posts – all leading people to your website.

Stage 1: Awareness

When visitors arrive, they usually already know you and come from your newsletter or social media post, so they are entering your funnel through an offer. As your goal with the sales funnel is to solve people’s problems by showing them a solution either with a product or a service, you need to start with awareness, the first stage of the funnel. Depending on whether people have reached this stage organically or through paid ads, your opt-in rates may vary. It is always easier with organically reached people, as they already know why they have found your business interesting.

Establishing a relationship with the customer at this stage is inevitable as your ultimate goal is moving people through the whole funnel and taking them from prospers to buyers.

Stage 2: Interest

After reaching the awareness stage, you need to gain the prospects’ interest through an email sequence that may contain some of your personal stories. The other important thing is to train people to click on your links and make it a habit.

Stage 3: Decision

Getting people to make a decision is even harder than the previous stages but you can reach it with lots of reviews and testimonials from former customers. It is a really powerful way to get people to take action.

In case you want to reach people through paid ads, you can use Google and Facebook re-targeting to keep the awareness and interest level high. This can make people see your ad everywhere after leaving your site, making them act, especially if they’ve already entered your sales funnel.

Stage 4: Action

The last and forth stage of the sales funnel is action. When people reach this, they are ready to action, for example purchasing your service or product. Your goal here, is to support them by providing content and maintain their positive feelings – and to make them share their good experience with their friends and family. When we say providing content, we mean welcome emails or guidelines mainly. Welcome emails introduce the new customer to the features and details of their purchase. Including motivational content to keeping up their excitement can be a nice strategy while helping them overcome any difficulties.

Also, this is the right time to ask customers to leave some reviews and write some testimonials.