Struggling to increase your sales? If you are creating better offers, raising prices, and offering more value, still nothing changes, it’s time to look at your sales funnel – an organized system designed to move leads through a step-by-step process that eventually makes the sale. Multiple steps in the sales funnel gives you more control over how and when you present an offer to your leads and a well-structured sales funnel delivers your offers correctly.

Engineer Intentionally

Your sales funnel allows you to reach your leads and customers in the most efficient way possible. A properly engineered sales funnel is able to track and identify where each lead is and allows you to market relevant offers and messages to customers based on where they are.
When a lead is still in the research phase, you can show them with information to help make the decision to buy. This only works when someone is ready to buy, as you don’t want to be aggressive – that’s a turn off. By collecting data, you will know who’s ready to buy and who’s not.

Be Data-centric

Collecting data on customer behavior every step of the way is essential. By tracking which links they click on in emails, their browsing history, purchase history, and more, you’ll end up with a pattern that will allow you to accurately categorize them for targeted marking. Knowing where your leads come from, what they’re interested in, what links they click on, and where they go after being exposed to your ads is priceless to the sales process.

Craft Every Step

To be effective, separate components need to be integrated into an overarching multi-step strategy. Without the integration of all automated processes, none of the processes are effective. Each step in the sales process is actually an offer, beginning with the opportunity to receive a free download in exchange for an email address. If you don’t have a lead magnet, your sales process starts with whatever step you use to get people interested.

Keep Increasing Offers

Offers often start out free then gradually require the lead to invest some cash. Even if it’s just for shipping and handling to receive another free offer, make sure you keep increasing the value of the offers you send your leads. Also, make sure those offers are relevant to each lead.

Map Customer Journey

The customer journey map tells the story of the customer’s experience with the brand, focusing on a particular part of the story or giving an overview of the entire experience. The map identifies key interactions that the customer has with the organization and paints the picture of the customer’s greater motivation – the data you need for crafting an effective sales funnel.

Tailor Sales Funnel Components

Each component you employ as part of your sales funnel should execute a data-driven action. Nothing should be random.

Prioritize Data

Thankfully, most popular applications used by web marketers come with features capturing and categorizing data automatically. Spend more time strategizing to create offers that appeal to people at various stages in the customer journey. The more accurately you can market to your leads, the more sales you’ll get.