All You Have to Know About Google AdWords Remarketing

What Is Remarketing?

Google AdWords remarketing is a type of online advertising that enables your site to show targeted ads to users who have previously visited your site. This way, your past visitors will see these ads, while they are browsing the web, reading news or watching videos. Google AdWords remarketing is keeping your brand top-of-mind and enticing visitors to come back for more. The term is also known as retargeting, which can dramatically increase your conversion rates and ROI. As these visitors are coming back, they are much more likely to become real customers and complete any valuable actions on your site.

How Does Google AdWords Remarketing Work?

If you have already advertised on Google, all you need to do is add a Google remarketing code – known as tag or pixel – to your website, so that visitors can get added to your remarketing audience through browser cookies.

For example, if you operate a cleaning business that provides wide range of cleaning services, you can create a “residential cleaning” remarketing audience based on people who visit the page of your site where you provide residential cleaning services. This way, you can show these specific visitors highly targeted display ads that market your residential cleaning services. You already know they are in-market for these kind services, so you can draw them back, perhaps with a special offer like a discount for new customers.

Google recommends targeting everyone who viewed your homepage when you start your first remarketing campaign. It will increase your Google remarketing costs since your ads are being retargeted to more individuals. By targeting more narrowly, you can increase ad relevancy and lower your cost per click.

You can even create different Google remarketing lists for super-targeted remarketing campaigns, which means you can choose to show different ads to users who have already purchased from your site from non-buyers. With a good business strategy you can win a lot of new and even returning customers.

Some Important Factors of Google AdWords Remarketing

As a powerful technique, Google Ads retargeting allows you to stay connected with your target audience, even after they leave your site. You’ll see even better conversion rates when you start to combine remarketing campaigns with additional targeting methods, such as targeting by demographics. However, keep in mind that users have the option of opting out retargeting ads by adjusting their settings in accordance with the AdChoices program.

The cost of Google Ads remarketing can vary depending on how your campaign fits into your online marketing strategy as a whole. However, in general, these ads are some of the most cost-effective ad campaigns available to online advertisers.

To keep costs low, use Google remarketing in combination with contextual targeting, conversion filtering, frequency capping, and other cost-saving strategies. This will enable you to create highly targeted remarketing campaigns and increase your ad relevancy, showing most of your ads to the people who are most likely to click and convert.