Best Practices for Engaging Users on Social Media

What Is Social Media Engagement?

Social media engagement measures the public shares, likes and comments for a business’social media efforts and engagement is evaluating social media performance. Facebook presence has become a necessity for both online and offline businesses however return on investment for social media marketing efforts is difficult, and engagement doesn’t describe how many users end up purchasing.

How to Measure Engagement?

The three most popular social media sites today are Facebook, Instagram and Twitter. Each platform has its own mechanisms for users to express appreciation for individual posts and posters. Twitter counts re-tweets and followers, Facebook counts shares, likes and followers and Instagram counts likes and followers. While shares and likes indicate the popularity of a given post, follows mean that users want to see more of your content on a regular basis.

How to Boost Social Media Engagement?

Use more image and video on Facebook and Twitter.

Studies show that images and videos greatly increase interaction rates for all social media platforms.

Invest in Instagram.

Although Instagram is not the most popular platform for building a business, its engagement rate is exponentially higher at 1.25%, signaling that Instagram audiences are ripe for more content.

Use high-performing hashtags.

According to studies, increasing posts per day can lift in engagement and using trending and high-performing hashtags can lead to boost, too.

Post daily.

Keep your brand at the top of people’s newsfeeds with entertaining content. Frequent posting keeps your brand visible for customers, reminding them that you exist and have something interesting to say. However, don’t go overboard; too many posts can look like spam to users.

Be personal.

Show your audience that there are real people behind the brand.


Engagement is a two-way street. Hear what people are saying about your brand and respond to critiques in a constructive and positive way. Make sure everyone sees how responsive and generous your brand can be.


There are several free social media marketing apps which track shares, re-tweets, likes and keywords associated with your brand.