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Advertising for a Leading Generation

No matter if you have a small or big business, if you want to make some money online, you can choose from many free tools and strategies to compete with major conglomerates through content marketing.

In order to make social media work for your business, you need to spend time on maintaining all your platforms and go to great length to see leads or website hits coming out of it. Putting as much work in them as you can is key.

There are numerous factors affecting a site’s rank, from domain authority through keywords to design. Luckily, these can be improved to make a site’s ranking better. Let’s see now some of the most important ones.

Every business needs a website, which is beautiful yet functional and easy to use for your customers. But what are the most important features you need? We made a list of things you definitely need to build in. Now let’s see them.

It is sure that your business needs social platforms like Facebook or Instagram as more than 3 billion people use them. Having a close connection with your customers is a key and these platforms can be a great place for that. So let’s see what trends can be predicted for 2019.

The importance of social media marketing can only be understood once you start applying these tactics. If you do things right, it can be really cost effective.
Using social media is no longer a matter of choice if you want to be successful.

These days, everything is in a constant change, which is true for digital marketing as well. As more data and technology is used over time, our insight to how things impact marketing strategies is getting more detailed too.

The key to having a flourished business is using the best online tools and social media strategies. Whether you are just starting your own business or have been running one for years, you need well-performing online presence for sure.

Marketing your business is to your success strategy, as most aspects of your business depend on your marketing. It is the fuel that boosts your brand awareness and leads to sales, grow your business and engage customers. Let's see some key reasons.

Digital marketing means all kinds of marketing strategies that are used online through digital channels like search engines, social media, email, and websites. These are nowadays the main channels to let businesses connect with their target audience and future customers.

As a Canadian owned and operated technology based advertising and digital marketing agency, we at Brontide made a resolve to help brands professionally advertise their companies online and offline as well.

Video marketing became a very important part of digital marketing in the past few years. There are many ways to build in videos into your marketing strategy from sit down and talk kind of videos to the trendy live streams. Let’s see how you can start your video marketing right now!

By performing an SEO audit, you should maintain a standard SEO checklist that ensures none of the crucial tasks are missed. If you follow our complete checklist, it will help you perform effectively and efficiently. Let’s see the checklist for your next SEO audit.

The term branding means not only the process of creating a unique name and image for a product or service through advertising, it is much more. A brand has to represent the personality or voice of a company in order to find its target market and audience.

As you have a digital relationship with your customers, you should show them how much you value those relationships. You have to know what they like, need and prefer to have a meaningful connection.

When it comes to engagement and brand awareness, influencer marketing is quickly becoming crucial too. Let’s see what it is, some statistics about its effects and why this strategy is important in 2018.

Adding a geolocation, and making use of geotargeting is beneficial for small businesses like service providers or restaurants and increases marketing investments of larger corporations when running national campaigns.

Struggling to increase your sales? If you are creating better offers, raising prices, and offering more value, still nothing changes, it’s time to look at your sales funnel - an organized system designed to move leads through a step-by-step process that eventually makes the sale.

Tapping the new shopping bag icon on Instagram Stories displays more details on the products featured from a selected number of brands. Instagram is now giving a new feature to a few e-commerce brands to help their e-commerce efforts.

Despite recent controversies, marketers still view Facebook as the center of social media marketing. However, not so many people believe that their Facebook marketing is effective. What about turning to Facebook groups?

According to a recent report, global smartphone shipments grew zero percent in 2017. In the US 95 percent of adults now have mobile phones and 77 of those people have smartphones. That leaves roughly 17 percent who have to “upgrade.”

While we shouldn’t forget the marketing lessons we've learnt last year, there are numerous new challenges and opportunities to shake things up in 2018. To stay ahead of the game this year, marketers need to embrace for example programmatic marketing.

As marketers proceed with their digital strategies in 2018, it’s easy to be overconfident in their brand’s online searchability however search engine optimization in 2018 is more challenging than it’s ever been. Let's see some facts and tips.

While mobile ads may be small in size, they are still very impactful. The key is to avoid making them obtrusive and obnoxious. According to some new research, there are certain formats for mobile ads that tend to be more favorable.

Building a community around your brand is very important if you want to be successful, as it solidifies the relationship between you and your customers. Let’s see the best ways to build your own community.

If you can rank in the top three positions on Google for every prominent keyword within your industry, you are fortunate and don't have to invest much in PPC. For the majority of businesses, that isn't the case, so PPC is necessary to drive traffic and generate sales.

Bing Ads has a lot of unique advantages for SMBs that Google doesn’t offer [yet!]. If you’re looking to take your Bing Ads account to the next step, reach out to us and let us highlight fast and easy ways to reduce wasted spend.

There has been a lot of experimentation among brands and broadcasters with ads of varying lengths, making the research noteworthy because it provides some insight into consumer preferences when it comes to length.

Facebook said it will shut down the Partner Categories program from 2013, which was created to help advertisers target their ads based on third-party data. The program will wind down over the next few months, impacting all partners.

Invisible return on investment (ROI) focuses on the long game, which puts a lot of people off because entrepreneurs love the short game. They love to know how much money they have made in the last 30 days. But business success isn't built on short-term thinking.

One of the biggest advantages of social media is that it doesn’t require any money to get started, however, recent changes to social media dynamics have made it harder for businesses to achieve that level of reach organically.

According to Yes Lifecycle Marketing, e-mail volume was up 18% year over year in 2017 however the number of people signing up for e-mail subscriptions steadily declined throughout the year with more than 30 billion e-mails sent last year.

Mobile sales represent the majority of total e-commerce for retailers with successful shopping apps. Retailers that have both mobile sites and apps are seeing, on average, two-thirds of their online sales coming from mobile devices.

A/B testing holds back a part of your audience to test a number of variations of a campaign, so that you can observe how one version of a piece of marketing content performs alongside another, like a green call-to-action button versus a red one, to see which performs better.

The Interactive Advertising Bureau recently released the new standards for advertising online and on mobile, which include guidelines for new digital content experiences. Let’s see now the most important points to consider.

Google Shopping is built around Shopping Ads, the small image ads that appear at the top of the Google Search pages. This features the image of the product, the price, the product's title, and some optional promotional text.

Instagram is now offering brands a new ad unit that enables shopping as the site moves further into the e-commerce space. The photo- and video-sharing app – owned by Facebook – started testing ads that blend videos and product catalogs and calling it "collection" campaigns.

Google Analytics allows you to track many important metrics, covering all aspects. You can monitor the effectiveness of your online marketing strategies, onsite content, user experience, and device functionality.

It is hard to explain to someone outside the SEO profession how to get a web page ranked. Now we have collected the nine most important rules to take you through the majority of what’s required to rank in 2018. So let’s dive into out checklist!

When you’re watching content marketing trends for 2018, look for the quiet revolution that is starting to take hold — look for the fundamental changes in the way we approach content. Let's some major movements in content marketing.

Almost certainly, audience demographics and data will continue to be a serious topic in 2018, so it is very important to understand how Google collects data. By doing so, you’ll be better prepared to optimize your PPC accounts.

SEO is a marketing discipline, which focuses on growing visibility in organic (non-paid) search engine results. SEO encompasses both technical and creative elements required to drive traffic, improve rankings and increase awareness in search engines.

Bing is a completely different from Google and should be treated accordingly. Campaigns, Keywords and Ads all perform really different when compared to AdWords. But let's see some research results to see which one offers the better value.

Native advertising is a form of paid media advertising that is frequently adopted by content marketers. By definition, it is any paid content that is “in-feed” and inherently non-disruptive. This includes promoted tweets on Twitter and suggested posts on Facebook. Let's see how you can make the best of it!

Writing a book is a quick and easy way to show that you are an expert in your industry. However, marketing and publicizing a book is the hard part - no matter if you do it traditionally, through a publishing company or yourself. Let’s see some tips on how to do book marketing successfully!

Social media engagement measures the public shares, likes and comments for a business'social media efforts and engagement is evaluating social media performance. Facebook presence has become a necessity for both online and offline businesses.

Google AdWords remarketing is a type of online advertising that enables your site to show targeted ads to users who have previously visited your site. This way, your past visitors will see these ads, while they are browsing the web, reading news or watching videos. Remarketing is enticing your visitors to come back for more.

When your customers searching for a solution for their problems, the first place they look is the internet. So you need to make sure that the solutions you sell – whether these are products or services – are easy to find, easy to understand, up-to-date and credible.

There are lots of inexpensive ways to market Small and Medium Enterprises even with modest budgets thanks to free online tools. Here are the most important tips to make sure you get the most out of a limited marketing budget. And you'll find research, planning and evaluation always pay off.

Social media has developed a reputation by some for being a passing marketing interest, and therefore, an unprofitable one. The statistics, however, illustrate a different picture. There is a huge potential in social media marketing to increase sales, but a lack of understanding on how to achieve those results.

Bing owns approximately 30% of the U.S. search engine market. It has useful features that you can’t find anywhere else. These can help you improve performance and better target your core customers, while also helping you better understand your core audiences and draw conclusions across platforms.

Google AdWords is paid advertising or pay per click (PPC) advertising on Google, which works simply by using keywords to search for specific things. Paid ad appears next to or above organic Google search results, so when people click on the ad, they’ll go to your website to learn more or buy.