Video marketing became a very important part of digital marketing in the past few years. There are many ways to build in videos into your marketing strategy from sit down and talk kind of videos to the trendy live streams.

Statistics show that in 2018, over 80% of companies – about 20% more than in 2017 – make videos for marketing purposes. An average person watches 1.5 hours of video each day, and over 80% of these individuals go and purchase a product or service after watching a video. As a result, more than 75% of marketers say that video marketing has helped their company increase sales.

Sounds impressive, right? Let’s see how you can start your video marketing right now!


How to Use Video in Your Marketing Strategy

There are several ways you can use video marketing in your marketing strategy.

360 Degree Videos
360-degree videos are becoming extremely popular as a way of showing destinations, places to eat etc., experiences, products and even services in an attractive way.

If you have a product or service to sell, you should consider making videos about how to use your product or to introduce your service and give additional information about it. You can even make educational video tutorials to help people learn certain things.

Live Streams
Live videos are very popular nowadays because they can feel people involved. If you are live streaming, individuals can comment on what you show and interact on so many levels giving you continuous feedback about your product, service, or an event.

Sponsored Videos
Sponsored and paid videos can be highly profitable on any social platform. You can partner with other influencers to increase the number of your viewers and followers and to boost your content.


Building a Video Marketing Strategy

1. Targeting Your Audience

You have to target the right audience if you want to make sure your videos reach your customers. For this, make sure your message matches your brand’s intentions in the first place. Be clear and honest – people will appreciate it.

2. Building Goals

If you found your audience, you need to build measurable goals for your campaign. With goals, you can calculate ROI and follow how your videos perform. Try out A/B testing to find what works best for your audience.

3. Finding Your Style

There are many platforms you can upload your videos to, however, you need to find the ones your audience spends the most time and also suits your company. After finding your style and platform, you can create your content.

4. Creating Content

Always be authentic and stay true to your company principles, including your audience, goals and style. Make sure you are unique and exciting, performing quality and meaningful content. As for content types, you have a wide variety to choose from. You can post company overviews introducing your brand, product or service; promotions; announcements about milestones or special events; product or service demos or tutorials; and even customer testimonials and Q&A videos.