No matter if you have a small or big business, if you want to make some money online, you can choose from many free tools and strategies to compete with major conglomerates through content marketing. We’ve already discussed the importance of improving your site’s SEO by using the best keywords, creating a clean website, and writing a blog. Now let’s see some new tactics for making money online.

1.Build an Email List

Building an email list can be really effective for entrepreneurs and small businesses as well as bigger ones. The majority of marketers find that email marketing is the top channel for marketing campaigns, as every $1 achieves more than $40 in ROI.

It is said to be a more successful way of making money than Facebook, Instagram or other social media channels as emails are more likely to be read than posts and their click-through rates are also impressive. It means that using an automation platform like MailChimp is worth the expense if you have the budget to afford it. These platforms provide easy-to-use templates and email lists.

Also, don’t forget to make large but quality contact lists to make your subscriptions even more successful and effective for your business.

2.Comment on Relevant Content

An effective way to get backlinks to your relevant blog posts is to put them in your comments. This way you can give valuable advice and provide links to your posts for more information. Most blogger like to read and reply to comments on their posts, which can be an opportunity for networking and conversations.
The more comments you write, the more brand awareness you generate.

3.Respond to Online Reviews

Online reviews are important these days as people constantly check them to learn about other people’s experiences with brands and products. We trust reviews more than ever before, checking Google Maps for places with reviews before making decisions.

By replying to online reviews, you can show your customers that you are trustworthy and welcoming and also how great your products or services are.

Always be sure that you handle negative comments wisely or you can end up making more harm to your business than the comment itself.

4. Keep Your Business Current on Maps

Keeping your business visible on Google Maps is a must these days. People tend to check businesses by location, so if they don’t see you on the map, they will choose someone else. You need to be sure that people can contact you easily and see your business hours whenever they search you on the internet. Always keep your business information updated for success.

5. Send Free Samples to Influencers

Giving free samples to customers or offering free services, like free quotes, can make your business more sales.

Another way of gaining more clients is sending free samples to influencers who can test your product and make the public review about it on social media or even YouTube. People who follow these influencers can see these reviews and decide if they want to try it or not.

Read more in our article about influencer marketing.


While many companies spend a lot of money on digital marketing, some free tactics are even more effective. Taking advantage of these free tools and strategies can make you be competitive against big businesses. Don’t forget to check out our previous post about social media success.