Site’s SEO

In our The Beginner’s SEO Guide, we have already discussed some basic Site’s SEO topics regarding SEO, like what it actually means, why you need it and what on-site and off-site SEO means. We also touched the topic of Hacking SEO and talked about the SEO Audit Checklist, which helps you identify the weakest points of your website, increase your site’s loading speed, organic traffic, and improve your ranking.

Now, that you have the all basic information about what SEO is, let’s discuss some steps on how it actually works.

When you search for a term on a search engine like Google, you can see the list of websites that are the most relevant to the query and have solid domain authorities. This means that the top results adopt the best SEO practices according to Google. It uses advanced crawlers that are able to gather all types of information about a website and creates an index for all of them and then compares it to its own algorithm built for the best SEO practice.

There are numerous factors affecting a site’s rank, from domain authority through keywords to design. Luckily, these can be improved to make a site’s ranking better.

Let’s see some of the most important ones.

Important SEO Factors

Domain Authority

This metric shows how much your domain is trusted over time. The more sites mention you, and the older your domain, the higher your authority. However, the relevance of your domain is important as well. If it contains some of the main keywords you are targeting, it is likely to rank better for related queries.


Start your SEO by picking the best keywords for the field you are working on. Contain your most important keywords in posts and other content to make it clear for Google and other search engines.

Building up your website by using competitive keywords and terms including synonyms is key to a good SEO strategy. And always be sure to add your keywords you want to rank for in the titles and subheadings too.

Site Speed

You can have a better ranking if your website loads quickly, so speeding up your site is key. You can do it by compressing the images used on the site or deleting the ones you no longer need. You can delete even content revisions or use caching plugins, like W3 Total Cache to reduce loading times.

URL structure

Try to make your URLs as easy as possible because search engines – and also your visitors– will understand it better. Use post name ( kind of permalinks instead of plain (, day and name ( or month and name ( types. You are not only including your top keywords in the slug helping SEO this way but your URL structure becomes clearer and on point, which is a bonus for search engines.

Clean Design

Being responsive these days is crucial. People use all sizes of devices to visit websites, and you need to prepare for them. Another important thing is to have a clean and functional website under your impressive design. Google prefers mobile-friendly websites anyways.


If you want your blog post to be ranked, be sure that you are writing in detailed. Search engines tend to rank posts that contain more than 1500 words. This also increases the time your visitors spend on your site, which means you are doing a great work for Google.

Of course, there are a lot more important factors you can take into account when improving your SEO but these are the ones you can’t start without. In case you are stuck, don’t hesitate to contact us for additional help. Or ask a free quote!