It is hard to explain to someone outside the SEO profession how to get a web page ranked.

There is a ton of detail to ranking in the SEO world, to try and rank in Google’s results. Now we have collected the nine most important rules to take you through the majority of what’s required to rank in 2018.

So let’s dive into out checklist!

1. Content

So you want the Googlebot to be able to come to your page, to understand the content in a text readable format, to understand images and visuals or video or embeds or anything else that you’ve got on our page in a way that they are going to be able to put into their web index. That is crucial. Without it, none of the rest of this stuff even matters.

2. Keywords

You need to know and uncover the most important words and phrases that searchers are actually using to solve or get answers to their problems. Those should be problems that your website content and your organization will actually working on to help them solve.

What you need here is a primary keyword and of course a set of related secondary keywords that share the searcher’s intent. So the intent behind of all of these terms and phrases should be the same so that the same content can serve it. These keywords can target in optimization efforts.

3. Relevancy

Doing some Search Engine Result Page (SERP) investigation is key, which means a search query in Google, seeing what comes back to you, and then figuring out from there what Google believes to be relevant to the keywords’ searches. What does Google think is the content that will answer this searcher’s query? You have to try to figure out what content is required, and whatever missing pieces might be there. If you can find holes where no one is serving necessary answers, you might be able to fill that gap and take over that ranking position.

4. Serving the Goal

First, you need an actually credible, worthy of amplification person or persons to create the content. If you do that, you make amplification, link building and social sharing way more likely to happen, and your content becomes more credible – both in the eyes of searchers and visitors and in Google’s. Next, you have to try to serve the searcher’s goal and solve their task, and you have to do that better than anyone else does it on page one, because if you don’t, even if you’ve optimized a lot of these other things, over time Google will realize that searchers are frustrated with your result compared to others. And so they’re going to rank those other people higher.

5. Title and Meta Description

There’s a high percent of the time when Google uses the actual meta description from the page and an even higher percentage where the title is used too. The URL also used in the snippet as well as other elements. The snippet is something that is crucial to your SEO efforts because that determines how it displays in the search result. How Google displays your result determines whether people want to click on your listing or someone else’s. The snippet is your opportunity to prove your content worth clicking on. If you can optimize this, both from a keyword perspective using the words and phrases that people want, as well as from a relevancy and a pure drawing the click perspective, you can really win.

6. Employing Keywords

Employing primary, secondary and related keywords is important as well. Related keywords mean those that are semantically connected, that Google is going to view as critical to proving them, that your content is relevant to the searcher’s query in the page’s text content. If you put it in visuals or in video or some other embeddable format that Google can’t necessarily easily parse out, they might not count it or treat it as that’s actually content on the page, and you need to prove to Google that you have the relevant keywords on the page.

7. Rich Snippets

Where relevant and possible, use rich snippets and schema markup to enhance the potential visibility that you’re going to get. In the case that you’re getting into Google news, or you’re in the recipe world and you can get visuals and images, or where you have a featured snippet opportunity and you can get the visual for that featured snippet along with that credit, or where you can get rich snippets around travel or around flights, other verticals that schema is supporting right now, well, that’s great. You should take advantage of those opportunities.

8. Optimizing Speed

Optimize the page to load as fast as possible and look great, meaning from a visual, UI perspective and look great from a user experience perspective, letting someone go all the way through and accomplish their task in an easy, fulfilling way on every device, while making it secure too. Security is critically important. HTTPS is not the only thing but it is a big part of what Google cares about right in 2018 too.

9. Amplifying

You will need people to help you amplify your content, you’ve got to execute to earn solid links and mentions and word of mouth across the web and across social media so that you can be seen by Google’s crawlers and human beings.

If you do all this stuff, you’re going to rank very well in 2018.