The Interactive Advertising Bureau recently released the new standards for advertising online and on mobile. These include guidelines for new digital content experiences such as AR and VR, emoji ad messaging, and 360-degree video ads.

Companies that don’t want to be left behind need to make sure they understand all terms and conditions. IAB’s framework helps brands on how to conduct business with new technologies, while their guidelines are designed to ensure lightweight and adaptable media for various screen sizes. The standards are really important because they establish a common language and best practices.

Let’s see now the most important points to consider:

1. Get the most value for your money.

Production fees may vary and increase quickly, so determining the risks versus rewards is a key to get the most value for your money. You need to carefully evaluate what works best for your business, while following the IAB’s LEAN guidelines to ensure your ads doing their job.

2. Be visible.

It is also important to make sure your ad is visible by adapting them to the proper screen. When a file is too big to load properly, it may happen that the consumers move on before they even have a chance to see the creative. Be aware of where on a page you place your creative and ensure them to be viewable without scrolling as well. If you follow these rules and use the required file sizes you will be much more in advertising effective.

3. Try out new ways.

Advertising through new digital content experiences – such as AR and VR, emoji ad messaging, and 360-degree video ads – is much more expensive and also the market is slower at accepting these, still they worth it. If you have a product or place you can introduce through a 360-degree ad, you should definitely do it.

4. Pay more attention to mobile ads.

Reports show that more than half of Google’s search queries came from mobile devices in 2016. It is predicted that 73 percent of time spent online in 2018 is going to be through a mobile device, and also 60 percent of global online advertising spend is expected to come from mobile ads this year. Thus, advertisers who aren’t optimizing for mobile will be missing out.