How to Make the Best of Native Mobile Advertising?

Native advertising is a form of paid media advertising that is frequently adopted by content marketers. By definition, it is any paid content that is “in-feed” and inherently non-disruptive. This includes promoted tweets on Twitter and suggested posts on Facebook.

The advantage of native advertising technology is that it adapts to the visual design of the web page or app on which the ad appears, and seamlessly follows the format and function of the content it appears in.

This functionality prevents the advertisement from disrupting the user experience, a benefit that is particularly relevant to smartphone users who tend to have a specific task in mind when using their device and may not welcome the interruption. Premium native ads on mobile offer exceptional performance, with click-through rates four times higher than non-native formats such as banner or rich media ads that do not adapt to the surrounding content.

Native ads on mobile are becoming so popular that even Google launched new responsive AdSense formats for everything which lend themselves perfectly for adoption within mobile.

In fact, native advertising on mobile devices are thriving – expected to account for almost two thirds (63%) of global mobile ad spend by 2020.

Let’s see how you can make the best of it!

Simplify

Native ads for mobile should be kept simple one image with a descriptive text and a call to action.

Mobile users are continually bombarded with information so ads need to be captivating enough to attract their limited attention without intruding on the browsing experience.

When advertising on mobile, you must make the user journey as simple as possible, and avoid misleading clickbaits. Instead, embed calls to action that take users directly to a carefully considered landing page.

Make Your Ad Identifiable

While there are no strict rules governing the disclosure of native ads on mobile the industry expects clear labelling. Some may feel it defeats the object of making them blended with content, however, ensuring that it is clear to the user this is an adverts such content can actually enhance its effectiveness, according to a study. Labelling also reduces the risk of users turning to ad blockers.