Launching a successful campaign is hard but it can definitely be made easier if you find the social media platform that suits your business best. If you are still not sure which platform to use, or just questioning whether you are using the one that is the most useful for you or not, follow us investigate what these channels offer.

Instagram and Facebook are the two most popular platforms for sure. If you want to take a closer look at both, this article will be really helpful for you. So now let’s see what you need to know to level up your social media marketing game.

What does Instagram offer?

Let’s analyze its role in promoting business to understand all the benefits it has.


Instagram has about 1 billion monthly active users, 500 million daily active users, and 25 million businesses (2018), which is a nice reach for sure. And did you know that actually 68% of these people are women?


The biggest advantage of Instagram is that it has the highest engaged users. There are about 100 million+ photos and videos uploaded daily. Also, 4.2 billion likes are given each day.

Research shows that user interactions with brands are the highest on Instagram compared to every other social media network. What’s more, its traffic engagement is the highest too: according to a study, website visitors from Instagram stays the longest, about 3 minutes, which means 45% longer than visitors from Facebook.

What does Facebook offer?

Instagram vs Facebook? Now let’s see Facebook statistics for better understanding.


Facebook is still the best in reach among all social networks with its 2.2 billion monthly active users, which means that it’s the best channel to increase visibility. It has almost 1.5 billion daily active users, more than 5 million advertisers (2018), and 53% of the users are women. It is most popular among adults and people between the ages 18-64.


As for engagement, Facebook doesn’t perform as well as Instagram, but it still has the second highest audience engagement rate among all social media channels.

Ad Performance

Facebook Ads have been performing extremely well, resulting in ad revenue of $6.82 billion and these numbers have already increased by 59% since 2015.

Instagram vs Facebook

Choosing the right network depends on your goals and what you wish to achieve through your campaigns. These two channels have many differences in what they offer, so it’s not that hard to choose if you have clear concepts.

Now let’s see which of the two social media networks are better for your business.

Instagram for better engagement

Instagram absolutely outperforms Facebook when it comes to engagement.
Facebook for higher visibility

As for reach, Facebook clearly has authority over Instagram because of its larger user base with more age groups.

Instagram for reaching younger audience

Instagram is most popular among young adults between 18 and 29, while Facebook has a wider range of age groups among their users. Depending on what product or service you want to sell, you can find your target audience easier after having this information.

Facebook for additional information

Instagram vs Facebook: We all know that Instagram allows us only one link in the bios and nothing more. If you plan to share links to your website, blog or any other sites, Facebook is the better channel for you with the option of unlimited link sharing.