The Top Advantages of Google AdWords

Google AdWords is a type of paid or pay per click (PPC) advertising on Google, which works simply by using keywords or search terms to search for specific products and services. If the keywords you’ve chosen match what people search for, your paid ad appears next to or above organic Google search results and so when people click on your ad, they’ll go to your website to learn more or buy your product.

Paid advertising is still the most direct, most effective, yet most complicated, of all the channels in which to market a business online. There are many advantages to using Google AdWords, so let’s see them.

Measurable

With Google AdWords, every single aspect of your marketing campaign is measurable, right down to the number of clicks, number of impressions, click through rate (CTR), number of conversions, conversion rate, cost per click (CPC), cost per acquisition (CPA), etc. It’s very easy to measure your return on investment (ROI). Having a dedicated team regularly optimizing your campaigns, fine tuning keywords/ads/ad groups will ensure your metrics improve over time.

Cost Effective

One of Google AdWords’ primary advantages is that it’s extremely cost-effective. You only pay when someone clicks on your ad (i.e. you pay per click) and you determine exactly how much you want to spend. You can set your budget to $10 per day to $5000 per day; the options are limitless. More importantly, if you’re working with skilled professionals, like us, your campaign performance will be optimized in a way where your cost per click will gradually decline over time. This means, you’ll be able to see an increase in traffic without increasing your costs!

Maximum Relevance

As Google’s job is to present the most relevant and accurate results in response to a user’s search query, advertisers who have large marketing budgets may not necessarily get the best positions on the search page, nor the best ranking. Why? Every single time a search term or keyword is put into Google’s search engine, an ad auction takes place. This ad auction determines the order of how the most relevant ads will be organized on the search results page. Google takes into account several factors when determining the ad rank. If your Google AdWords campaigns generally have a higher click through rate than your competitor’s, then the probability of your ad being clicked is higher, and thus, your ad would be placed above the competitor’s. If the quality of your website and landing page is more relevant to the search query than your competitor’s, then the user experience would be much higher for your ad than your competitor’s, and thus, your ad would be placed above theirs. This Ad Auction ensures only the most relevant ads are presented to the user and levels the playing field for all advertisers.

Highly Targeted

As an online advertiser, sophisticated targeting tools are essential to maximizing ROI with search marketing. Google AdWords’ targeting capabilities are quite sophisticated and provide advertisers various channels in which to fine-tune their campaign.

Location Targeting allows you to target specific geographic locations, while Mobile Targeting allows advertisers to target mobile device users. As for Language Targeting, AdWords has over 40 language options for campaign targeting and with Time Targeting advertisers can select specific hours during the day for optimal targeting. Auto-Tagging uses destination URLs for analytics tracking, which is automatic with AdWords.

Remarketing

Google remarketing, also known as retargeting, has been chastised in the media for the excessive frequency and poor targeting of the ads. However, if the audience is grown and cultivated correctly, there is a huge advantage for advertisers to recapture their audience’s attention elsewhere. Retargeting involves showing paid ads to users based on their past web activity on your site. Remarketing allows advertisers to follow users and show ads to them across Google’s large network of partner sites on the Google Display Network. The best way to ensure these ads are targeted correctly is to build a remarketing list on Google AdWords.