Every business needs a website, which is beautiful yet functional and easy to use for your customers. But what are the most important features you need in your Business Website? We made a list of things you definitely need to build in. But first of all, make sure you have a unique, relevant and short URL with easy spelling and and availability on all social platforms you want to use. And you’ll need a logical roadmap to your website, which is important for SEO purposes too.

Now let’s see the most important features you need for your business website.

Updated Business and Contact Information

Every industry has its necessary information, so make sure you list every crucial thing a customer needs in order to get to know you and use or buy your services or products. You can add testimonials and previous works with links or quality images depending on the type of your business. While adding all info, try to keep all texts to a minimum. People don’t like long paragraphs and sometimes one or two sentences can be even more powerful.

If you want to make getting in touch with your business easy, make sure you add all contact information you are available through and add them as texts. Images are frustrating because people need to type in the info instead of just copying or clicking on them. You’ll need a number, an email address (preferably with your own domain) and an easy contact form for quick messages. Whatever you want to add, always be sure that you can answer to your clients quickly, or they will find someone else.

Easy Navigation

When you start building your website, always have a clear plan in mind with easy-to-understand menus, pages, and tools. Don’t forget to add a call to action whether it’s an email for quote, a membership panel or a call to speak customer service. Also, make sure that your visitors can actually submit the forms on your website. Sometimes a wrong email or a captcha error can prevent a form from being submitted. Try to think about your website as you were the customer. Add everything you think you would you need to get the most of the business.

Being Mobile-friendly

Nowadays, more people use mobiles or tablets to complete online tasks than a laptop or PC. As we use our mobiles all day, it’s easier to quickly check sites for information, buy things or even do banking via these handheld devices. If your website is not mobile-friendly, people won’t bring out their laptops to check your site but find another similar business instead. Being mobile friendly is more crucial than ever before.

Security

Having a secure business website is another essential element to be successful. If you are selling something or using any personal information of your customers, you will undoubtedly need an SSL certificate. What’s more, according to the newest security rules, all sites that don’t have this certificate will be shown as not secure to the users. The lack of the SSL can make the impression, that your site should be visited only at one’s own risk even if it doesn’t have any security problems.

Social Media Integration

Being on a social media platform is another must. No matter if you are a hairdresser or a big marketing company, you need to be social to get more clients and show people that you are the best at what you do. Integrating these platforms to your website not only helps boosing your SEO but shows helps marketing your business. It worth investing some time to maintaining your social media platforms as it’s not going to leave us anytime soon.

Image and Speed Optimization

Using quality images is, of course, a must but optimizing them is another necessity. You don’t need the biggest images, because they load for too long and people don’t have time for that. Use reasonable sized images and always compress them.

For the sake of quick loading, you might need speed optimization. If you don’t have any experience with any of these, contact us, and we’ll help you out.