What is Search Engine Optimization (SEO)?

SEO is a marketing discipline, which focuses on growing visibility in organic (non-paid) search engine results. Beginner SEO encompasses both technical and creative elements required to drive traffic, improve rankings and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web.

All major search engines such as Google, Bing and Yahoo have primary search results where web pages, videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

Why do I need it?

The majority of web traffic is driven by the major commercial search engines: Google, Bing, and Yahoo! but social media can generate visits to your website too. Search engines are the primary method of navigation whether your site provides information, content, services, products or anything else. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.

Targeted traffic can provide publicity, revenue, and exposure like no other channel of marketing, so investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.

What is on-site SEO?

On-site SEO (also known as on-page SEO) is the optimizing of elements on a website in order to be ranked higher by search engines. It refers to optimizing both the content and the HTML source code of a page.

On-site SEO helps users quickly and clearly understand what a page is about and whether it addresses their search query. It also helps search engines understand what a human would see – and what value they would get – if they visited a page, so that search engines can reliably serve up what human visitors would consider high-quality content about a particular search query (keyword).

What is off-site SEO?

Off-site SEO (also called “off-page SEO”) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).

Beginner SEO is great for optimizing off-site ranking factors involves improving search engine and user perception of a site’s popularity, relevance, trustworthiness, and authority. This is accomplished by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, and effectively “vouching” for the quality of your content.