The Importance of Original Content When Advertising Online

When your customers searching for a solution for their problems, the first place they look is the internet. So you need to make sure that the solutions you sell – whether these are products or services – are easy to find, easy to understand, up-to-date and credible. So the best way to advertise your company online is to write original web content that grabs the attention of your audience.

But how can you create original quality content?

Firstly, you need to understand how customers use online information as they research their purchases online.

This is very easy. If you don’t have the information they are looking for, they will search that somewhere else. So if you want customers to recognize you and see your product or service, you have to take action to provide the information they are looking for, or someone else will.

Secondly, you have to know how to attract visitors and make sure they see your content instead of someone else’s.

Website visitors prefer searching through keywords instead of browsing websites. So if you want to get their attention, you have to make sure that search engines rate your page highly. The science of this is called SEO.

Now let’s see some tips on getting started:

Write about topics where you have expertise.

If you want to sell your product or service, you have to give value to the people. You don’t need to be the world’s biggest expert, just to have information of interest to your audience.

Know your audience.

Make sure you know what you are writing, for whom, and why.

Plan ahead.

List topics to write about, do keyword research, and make a schedule about product releases and events. These are very helpful to maintain regular content production.

Start writing.

Starting can be the hardest yet most important part. Write a draft, then rework it as many times as you need. It makes work easier once it is out of your head and on screen or paper.

Structure.

Your web content must match the way users scan websites:
• Start with your key point (don’t bury the lead)
• Write in small, digestible chunks (provide individual answers)
• Use headlines and headings (make it easy to scan)
• Write in active voice (be approachable, not remote)
• Write in plain language (be accessible to all readers)

Don’t forget to check grammar, spelling, accuracy, references, flow, voice, and web consumption, etc. Have someone else review it if you can. Finally, remember the adage “less is more”.